Pick movies, share plans, explore LA
The Shift in Film Culture
Independent films with smaller budgets are on the rise (and Hollywood is noticing). Instead of sticking to predictable blockbusters, people are seeking out unique, underrepresented stories. But with over 300 theaters and screening venues in Los Angeles, where do you start?
Enter Good1s
Good1s uses web scrapers to curate up-to-date information on screenings happening across LA. Select your preferred films, share your selections with friends, and embark on your movie adventure throughout the city.
Browse local screenings
View all screenings for the day, with each entry linking to the local website for additional information.
Build your Possibles List
Create a list of favorite or must-see movies and quickly pull it up to check screening times, read more information, or decide what to watch next.
Invite your friends
Team up with friends by sharing your Possibles List — pick a movie and let the LA adventure begin!
Brief
From listings to outings, plan your LA adventure together
Timeline
January - March 2025 (10 weeks)
Role
Product Designer
Team
6 designers
the Challenge
Redesign the original website to communicate screening data effectively while maintaining Good 1's indie vibes.
Research
Interviews
First impressions of Good1’s
Original website
Since Good1’s is relatively unknown, we began the project by conducting user interviews to observe how users interacted with the unfamiliar website as well as explore how it could be integrated into their lives.
Interviews
Asking questions for quantifiable behaviors
8 interviews
4 tasks &
8 questions
240+
minutes
Using a mix of behavioral, attitudinal, and task-specific questions, I designed the interview to uncover both the pain points and strengths of Good1's features.
success rates
Add 2 movies to your “Possibles” List
Fail
100%
Success
0%
Use the calendar to jump to next Monday’s showings
Fail
75%
Success
25%
Few users even located the features, much less accomplish the tasks correctly. In fact multiple users misclicked and expressed frustrations before giving up on the task entirely.
Takeaways
Key insights
Overall, users had a negative experience with the website due to its unconventional practices and unappealing visual design. The design and lack of feedback led users to overlook key features.
“Too much text... like Craigslist.”
-- Kate, 19
“I don’t really understand what is going on.”
-- Olivia, 24
“It could be convenient for comparing movies from different places.”
-- Jason, 26
When asked if they would use the website in their daily lives, only 50% of them said yes.
journey
User flow
This user flow guides users through adding and managing movie selections.With sharing and group participation as the end goal, the design aims to boost user retention and organically grow the user base.
GOALS
Primary goals
Capture users' attention with an indie design system.
Convey key information against a text-heavy background.
Ensure the usability of the Possible's List feature.
Increase user base through a dedicated invite feature.
Design
moodboard
Old Hollywood aesthetic
The client wanted to highlight Good1’s unique character through a minimalist, experimental design style. We drew inspiration from text-driven websites and vintage Hollywood cinema.
wireframing
Low-fidelities
I tested different layouts to capture the look and feel of old theater signs and vintage movie tickets with a digital twist.
Usability tests
A/B testing
We conducted alpha/beta testing to understand which design choices and placements users gravitated towards.
results
Feedback
The combination of vertical and horizontal scrolling in both versions was disorienting.
Alpha’s buttons have higher usability because they are bigger and more pronounced.
Beta’s color palette has more character but both versions need more color.
wireframing
Desktop and mobile high fidelities
After receiving the user feedback, we returned to the drawing board and brainstormed a new design system along with mobile screens.
Final product
product
Good1's redesign
Home page
Invitation
Upgrades
Original vs. new
Styling
Design System
I chose Field Gothic as the display font because of how it resembled cinema signs' fonts.
Prototype
Try it yourself!
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